Sep 13, 2019
Ag Council President, Emily Rooney, interviews Harry Overly, new CEO of Sun-Maid Growers. Harry discusses his efforts to transform the company and the raisin industry, both internally and externally. He gives us a peek into his vision for Sun-Maid and a deeper look into their work in marketing, advertising and consumer attitudes. Harry highlights consumer nostalgia around the Sun-Maid brand and their modernized marketing campaign.
Harry also discusses industry issues such as the historical pricing model and pressures from international markets, the impacts from trade agreements and conflicts and also the challenges around doing business in the State of California.
He also reflects on the cooperative's grower-owners and Sun-Maid's partnership with Ag Council.